Bracken Darrell

Bracken Darrell

President & CEO

Bracken P. Darrell is President and Chief Executive Officer of VF Corporation. He has more than 30 years of experience in business leadership and brand management with global consumer companies. He was appointed to his current position in July 2023.

Bracken’s broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – both in mature and emerging markets. During his career he has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid, and Whirlpool.

Before joining VF, Bracken served for 10 years as president and chief executive officer of Logitech International, S.A., beginning in January 2013. He is credited with a turnaround of Logitech’s business by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy. Under Bracken’s leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a tenfold increase in market capitalization.

Prior to Logitech, Darrell held international leadership roles of increasing responsibility at Procter & Gamble where he was President of Braun globally, the Whirlpool Corporation where he was President of EMEA, and General Electric. Early in his career, upon graduating business school, Darrell held brand management roles with Procter & Gamble and is credited with leading the turnaround of the Old Spice brand. He began his career with Arthur Anderson and then PepsiCo.

Bracken received a B.A. from Hendrix College and an MBA from Harvard Business School.

Matt Puckett

Matt Puckett

Executive Vice President & Chief Financial Officer

Matt Puckett is Executive Vice President and Chief Financial Officer for VF Corporation. He has 20 years of finance experience at VF. He was appointed CFO in 2021.

As a principal architect of the company’s financial strategy for delivering sustainable, profitable growth for its shareholders, Matt oversees: Finance, Accounting, Investor Relations, Corporate Development, Treasury, Tax, Financial Planning and Analysis, and Corporate Aviation. 

Matt joined VF in 2001 as a Senior Accountant in the Finance organization. Throughout the following decade, he held a series of finance roles with increasing responsibility, including as CFO of VF’s Sportswear Coalition, which comprised the Nautica® and Kipling® brands.

Immediately following VF’s 2011 acquisition of the Timberland® brand, Matt was appointed CFO of Timberland® and helped to guide the brand’s successful integration into VF. In 2015, he was named CFO of VF International, a role that took Matt to VF’s European headquarters in Stabio, Switzerland, where he was responsible for all aspects of financial management, including strategic planning, annual budgeting and forecasting, and reporting and analysis for VF’s international businesses across the EMEA and Asia Pacific regions. Matt returned to the U.S. in 2019 and served as Vice President, Global Financial Planning and Analysis, before being appointed CFO.   

Prior to joining VF, Matt held finance roles for companies in the furniture industry. 

Matt earned a degree in accounting from the University of Virginia at Wise where he graduated magna cum laude.

Cameron Bailey

Cameron Bailey

Executive Vice President, Global Supply Chain

Cameron Bailey is Executive Vice President, Global Supply Chain at VF Corporation. He has more than 25 years of manufacturing and operations management experience.

Currently, he is responsible for the oversight of all aspects of VF's global supply chain, including manufacturing, sourcing and operations, as well as leadership of the 23,000 associates working across VF’s supply chain worldwide.

Prior to his current role, Cameron served as VF’s Vice President, Supply Chain – Global Product Supply, with responsibility for the direct and indirect procurement of all materials and the manufacturing of all products for VF’s diverse portfolio of brands.

Cameron began his VF career in 1989. Over the following 20 years, he held multiple manufacturing and operations management roles within VF’s Intimates Apparel business. He continued with the Intimates Apparel business through its divestiture by VF to Fruit of the Loom, a division of Berkshire Hathaway, holding a series of supply chain leadership roles with increasing responsibility, including serving as Senior Vice President of Product Development and Sourcing. Cameron returned to VF in 2016 and has since played a vital role in the company’s global supply chain organization.

Cameron has a Bachelor of Science degree in Business Management from the University of West Florida.

Kevin Bailey

Kevin Bailey

Global Brand President, Vans®

Kevin Bailey is Global Brand President of Vans® and has more than 25 years of brand leadership and retail experience, 13 of which have been with VF.  In this role, Kevin oversees the strategic direction of Vans’ global business, while also enabling regional teams to deliver local strategies to drive continued worldwide growth.

Most recently, Kevin served as Executive Vice President and President, APAC Region and Emerging Brands at VF Corporation. He was responsible for leading VF’s Asia-Pacific regional platform, which included the ongoing development and management of capabilities that enable the success of all VF brands operating in APAC. He also oversaw VF’s Emerging Brands platform, and was responsible for the Altra®, Eagle Creek®, JanSport® and Smartwool® brands on a global basis.

Prior to this role, Kevin served as President of VF’s Action Sports and Outdoor/Action Sports, Canada, Mexico and Central/South America businesses, and he held responsibility for the Vans, Eagle Creek and Reef® brands. In addition, he also served as President of Vans from 2009 to 2016, during which time revenue for the brand more than doubled to $2.2 billion. Kevin started his VF career at Vans as Vice President of Retail, a role he was in when Vans was acquired by VF in 2004.

He has held a number of leadership roles throughout his career. Kevin was Executive Vice President of Lucky Brand, a division of Fifth and Pacific, and served as Director of Retail Operations for Nike, where he was responsible for overseeing Nike’s direct-to-consumer businesses. Earlier in his career, Kevin held various retail operations and marketing roles with Early Learning Centres, Banana Republic and American Eagle Outfitters.

Kevin attended the University of Vermont and Rutgers University.

Velia Carboni

Velia Carboni

Executive Vice President, Chief Digital and Technology Officer

Velia Carboni is Executive Vice President and Chief Digital and Technology Officer at VF Corporation. She has more than 20 years of experience in leadership roles.

Currently, Velia is responsible for the integration of world-class digital capabilities across all aspects of the company’s business, including VF, its brands and functions globally. In addition, she leads the company’s digital strategies to create meaningful connections and experiences for consumers and drive growth across all consumer touch points. Velia also oversees VF’s Analytics function.

Velia joined VF in early 2018, following a 24-year career at Fidelity Investments where she held a series of leadership roles. Velia most recently served as Senior Vice President, Mobile and Emerging Platforms for the company’s Personal Investing/Retail Division, where she oversaw the strategy and development of mobile apps for smartphones, tablets, wearables and emerging platforms, among others, and helped lead the company’s Mobile First digital experience. With a keen focus on innovation, Velia helped identify and address new digital trends by creating scalable, customer-centric experiences and capabilities for new platforms.

Previously Velia was Vice President, Mobile at Fidelity where she led all facets of mobile product development and expanded the company’s mobile program offerings, including building a mobile program for the company’s retail division. From 1993 to 2006, she also held positions in product management, finance and business analysis during her tenure with Fidelity. She began her career with Bull HN Information Systems, Inc., in 1992.

Velia has a Bachelor of Science degree in Business Administration from Northeastern University and a Master of Business Administration degree from Boston University. Velia is a member of the Forbes Technology Council.

Todd Dalhausser

Todd Dalhausser

Global Brand President of Dickies®

Todd Dalhausser is Global Brand President of Dickies®. He is responsible for accelerating growth by implementing a marketplace segmentation strategy, leading Dickies’ digital transformation, and building a consumer-minded organization.

Most recently, he was Brand President of Altra®. Under his leadership, he led a very thoughtful evolution of the brand while maintaining its No. 1 position in trail and capturing new consumers with great products for the road. Todd also orchestrated Altra’s expansion into EMEA and APAC.

Todd joined VF in 2018 from Wolverine Worldwide, where he served as Senior Vice President of Sales for Saucony North America. Previously, he managed Saucony/Hind’s apparel business, where he oversaw design, development and product merchandising. He also held similar positions for both Vans® and Reebok.

Dalhausser earned his bachelor’s degree in sports administration from Trenton State College and is a board member of the Running Industry Association.

Martino Scabbia Guerrini

Martino Scabbia Guerrini

VF Corporation Executive Vice President, and President EMEA (Europe, Middle East, Africa), APAC (Asia Pacific) and Emerging Brands

An experienced manager, with an international career spanning more than 30 years in the lifestyle apparel and fashion industries, and a passionate mentor of young talents, Martino Scabbia Guerrini oversees VF’s business operations in the EMEA and APAC regions, as well as its Emerging Brands platform and strategy at a global level, including: Altra®, Eastpak®, icebreaker®, JanSport®, Kipling®, Napapijri® and Smartwool®.

In 2018 he also became a member of VF Corporation’s global Executive Leadership Team.

His clear vision about design, sustainable products, compelling brand narrative, marketplace transformation and integration, as well as organizational design and talent development, is all centred around the consumers’ and customers’ agenda. This vision has allowed him to successfully drive, for many years and through multiple disruptions, the growth of VF’s brands and the regional platform business model.

Martino started his journey in VF in 2006, when he joined the company as President of the Sportswear coalition in EMEA, overseeing the Napapijri, Kipling and Nautica brands. Over time, he expanded the scope of his responsibilities, adding oversight of the Eastpak brand in 2008, 7 for All Mankind in 2009, and the Lee and Wrangler brands in 2013. He also was responsible for VF’s Sportswear, Jeanswear and Contemporary brands in the EMEA region until April 2017, when he was appointed President, VF Corporation, EMEA.

In 2022 he also started overseeing the global emerging brands business - Napapijri®, Kipling®, Eastpak®, JanSport®, and icebreaker®. Furthermore, in December 2022, he was given the additional responsibility of the APAC region to create even greater opportunities for VF International's activities in both EMEA and APAC.

Prior to VF, Martino was Board Advisor at Opera SA Equity Fund, and for many years he held several executive-level roles at Tod’s Group and Stone Island. He began his career at Virgin Group.

Committed to mentoring and teaching younger generations, for over ten years now he has given lectures in the postgraduate programs at Domus Academy Milan (Fashion), Polytechnic University of Milan (Industrial Design) and Luiss University of Rome (Economics).

Martino holds a master’s degree in Economics and Political Science from the Universitá Cattolica del Sacro Cuore, Milan, Italy, with a Bachelor of Science degree in Marketing.

Craig Hodges

Craig Hodges

Vice President, Corporate Affairs and Communications

Craig Hodges is Vice President, Corporate Affairs and Communications at VF Corporation. He has 20 years of experience in corporate communications.

Craig is responsible for all aspects of communications that help to promote and protect VF’s reputation, including public relations, crisis and issues management, executive visibility, VF’s digital and social channels, and corporate sponsorships and advertising. He leads internal communications strategies that align VF’s 50,000 associates to the company’s strategy, and helps to manage VF’s relationships with key stakeholders, industry associations, community organizations and elected officials.

Prior to joining VF, Craig worked for Michelin where he led external communications for the tire company’s North America region. He developed communications programs that supported the corporate brand and its multiple tire and mobility businesses and enabled the company’s long-term growth strategy and objectives.

Craig began his career as a consultant working for leading global communications agencies. He worked in the Atlanta offices for MSL Group and later Edelman, the world’s largest independent strategic communications firm. At both companies, he led communications and public affairs initiatives that supported clients ranging from Fortune 100 consumer goods and financial services companies to mid-sized management consulting firms.

Craig earned a Bachelor of Science degree in Public Relations from the University of Tennessee. He is a member of the Arthur W. Page Society and an accredited member of the Public Relations Society of America.

Susie Mulder

Susie Mulder

Global Brand President, Timberland®

Susie Mulder is Global Brand President of Timberland®. She is responsible for driving the brand’s core strategic priorities related to product diversification across footwear and apparel, and a consumer-led, retail-centric, digital-first approach.

Susie joined VF Corporation in April 2021 from clothing brand NIC+ZOE where she served as CEO for nine years. During her tenure as CEO, Susie guided NIC+ZOE’s continued revenue growth through expansion into new points of distribution in the U.S. and internationally and launched the brand’s direct-to-consumer efforts via e-commerce and its owned stores.

Before serving as CEO of NIC+ZOE, Susie was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail and consumer goods practice for 15 years.

Susie has deep experience in corporate boardrooms. She is a Board Member at the Kraft Heinz Company where she serves on the Audit and Nominating and Governance Committees. She also previously served as a Board Member of Sally Beauty Holdings and a member of the Philanthropic Board of Advisors for the Boston Children’s Hospital.

Originally from Montréal, Canada, Susie is a graduate of McGill University’s Faculty of Management where she was a University Scholar. She also holds an MBA with distinction from Harvard Business School.

Nicole Otto

Nicole Otto

Global Brand President, <i>The North Face®</i>

Nicole Otto is Global Brand President of The North Face®. She is responsible for driving the growth of The North Face® brand globally by setting the strategy for the brand across all aspects of the business. 

Nicole joined VF in June 2022 following a 16-year career at Nike where she most recently served as Vice President of Nike Direct North America from 2018 through May 2021. In this role, Nicole oversaw Nike’s digital experiences and full fleet of inline and factory stores throughout the North America region. She was responsible for integrating the company’s physical and digital retail ecosystem to deliver online-to-offline services and experiences that forge deep connections with consumers. Under her leadership, Nike launched new flagship and Nike Live experiences in New York City and Los Angeles and began its expansion of owned retail across the U.S.

Before joining Nike’s North America team, Nicole held several regional and global leadership roles within the company’s digital business. She served as Vice President & General Manager of Digital Commerce in EMEA, during which time she led the launch of the Nike app and the SNKRS app. She previously served as Vice President & General Manager of Global Store, Vice President of Global Digital Commerce Operations, and Vice President of Consumer Digital Tech. Nicole began her career at Nike in 2005 after working in Information Technology at Charles Schwab in San Francisco.

Nicole earned an MBA from St. Mary’s College of California and an undergraduate degree in finance from the University of Iowa.

Jenn Sim

Jenn Sim

Executive Vice President, General Counsel and Secretary

Jenn Sim is Executive Vice President, General Counsel and Secretary for VF Corporation, based in Denver, Colorado.  VF Corporation is a publicly traded company and one of the world’s largest apparel, footwear and accessories companies, with a diverse portfolio of brands.  Currently, Jenn oversees compliance with securities laws, mergers and acquisitions and growth platforms, general corporate law and corporate governance, intellectual property and labor and employment.

Prior to being named to her current position, Jenn served as Vice President & Deputy General Counsel from April 2019 through April 2022. Jenn also served as Vice President & General Counsel of VF Outdoor, LLC, a subsidiary of VF Corporation, from 2016 to 2019.  In that role, Jenn was responsible for legal support of The North Face®, Vans®, JanSport®, Eagle Creek®, and Altra® brands.  Jenn joined VF in December 2013 and has over 20 years of experience practicing law, much of it focused on intellectual property.  Prior to VF, Jenn was in-house at Gap Inc. and Electronics for Imaging, Inc., and in private practice at Perkins Coie LLP and Burke, Williams & Sorensen LLP.

Jenn received a Bachelor of Arts degree in Human Biology and a Master of Arts degree in Education, both from Stanford University.  She earned her Juris Doctorate degree from the University of California, Hastings College of the Law.  She is admitted to practice in California, New York and the District of Columbia and is certified to act for VF in Colorado.