Purpose & Guiding Principles

We power movements of sustainable and active lifestyles for the betterment of people and our planet.

This is our Purpose. It’s why we come to work every day. It’s a commitment shared by our 40,000 associates, uniting us as One VF and leading us to achieve great things together.

Our Purpose Defined

Our Purpose statement was developed over the course of one year using a thoughtful approach that included input from more than 1,000 VF associates and external stakeholders and experts.

The result? We confirmed that our Purpose is not only who we are today, but who we’ve always been. Respect for people and our planet has underpinned our decision-making and actions since our founding in 1899. Delivering products and experiences that enable sustainable and active lifestyles of all types is tightly woven throughout our heritage.


is about how the collective "WE" of VF use our size, scale and resources to influence the industry, and the people whose passions we fuel, in a highly impactful way.


are focused and sustained efforts in collaboration with our entire ecosystem of stakeholders, creating positive societal impact based on shared ideas and the vision of a better future.


is about facilitating the ability for individuals, communities and our planet to thrive, and meeting our fundamental needs for well-being and fulfillment.


means engaging in energetic and fulfilling pursuits that allow us to show up and lean into life with our whole selves — emotionally, physically and socially.


speak to connecting more deeply to the ways of life that are expressed through the behaviors, customs, cultures and activities of our consumer ecosystem.


answers the fundamental question: To what end are we doing all of this? It’s the reason our Purpose matters. And it gives greater meaning to the work we do.

Our Guiding Principles

Our Guiding Principles inform how we show up in all aspects of our work. They set forth the expectations we have for ourselves and each other. Embracing these behaviors and attitudes as a whole enables us to foster an inclusive and respectful culture where everyone can thrive.

  1. ​Live with Integrity.

    Be authentic and do the right thing, always.

  2. Act Courageously.

    Think and a​ct boldly.

  3. Be Curious.

    Explore the world, learn and evolve.

  4. Act with Empathy.

    Seek to understand and respect others.

  5. Persevere.

    Persist and work together as One VF.

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